Firstly, I would like to thank the all the international and national press for your presence to release the news about this special event, for communicating, introducing Vinacafé to Vietnamese and worldwide since many years. 



I would like to thank Ms. Lucia Sinegagliese – Adjudicator of GWR who has gone the stretch of road to Vietnam to join into the Kings Hung ancestral land itinerary with Vinacafé.



Ladies and gentlemen,



4 years ago, Vinacafé had taked part in food exhibition in Peterburg, Russia, there were many visitors whom praised that “We had not enjoyed the coffee was wonderfull like that yet”, and they asked “Where did Vietnam import from to produce?” This question had been available in my dream. It is disadvantage for us since selling raw material so much. Promoting the brand of Vietnam coffee to worldwide, and make the international consumers desire the brand of Vietnam coffee those are high efforts, needing a basic and long strategy. 



Being a firm which is always keeping the role of “Pioneer” so that Vinacafé has been trying to do all things like that. 



In Vietnam, there are more than 5 in 10 coffee consumers who choose Vinacafé. Furthermore, Vinacafé has the export turn-over at the top of Vietnam. At all of export market, Vinacafé is always greeted warmly and there are not negative complaints about the quality, This is the best ways to promote the brand of Vietnam coffee. To going out frontier, the products must be in level of international standard. This level is confirmed by WIPO Award which is rewarded to Vinacafé  by the  World Intellectual Property Organisation in 2005. 



Not only focus on quality, Vinacafé pays attention to building his brand also and Vietnam coffee as well. In December, 2007, the effort of Vinacafé had broken the largest cup of coffee of the world record from Panama. The new largest cup of coffee was made with coffee mix 3 in 1, which is the symbol of quality and the Vinacafé brand. Furthermore, by the effort to set the record, Vinacafé had confirmed that Vietnam could be able to rise up many top of the world. Vinacafé and Vietnam will be well known when searching the world records. This is the way that Vinacafé would like to take part in promoting Vietnam to worldwide. Therefore Vinacafé can approach the international market easily since Vietnam is well-known by the nice people and country as well.   



Ladies and gentlemen, 



The life style of Vietnamese people is closely attached to their tradition value, to the ancestral land. The Kings Hung ancestral land itinerary of Vinacafé is following that good tradition. Tomorrow, You and Vinacafé will thurify to Kings Hung the products which are made by Kings Hung’s descendants. Symbolic coffee will be pour from the largest cup of coffee of the world, which was gone through Vietnam. We will bring to the ancestral land not only wonderfull coffee but also our heart as well and the original awareness from Lạc Hồng descendants.          



By the way, when GWR rewards Vinacafé the largest cup of coffee of the world certification, I would like to thank by my heart to the press once again and my thanks to the consumers who have been beloved Vinacafé, thank the partners, the dealers who have a part in distribute the products of Vinacafé to the consumers.



Thank you very much 



Wish all of you good health, happiness and success.