Mission
Vinacafé Bien Hoa will make, market and sell unique, high quality brands of beverage and food products that satisfy consumers at home and abroad. We will do this by understanding the needs of our consumers, customers and other stakeholders and by operating within a clearly defined set of values.

Corporate Objective
Our overarching corporate objective is to deliver sustained and superior financial returns to our shareholders. We will measure our achievement of this by comparison with peer companies.

Core Value
In working to achieve our overarching objective, we will adhere to certain principles in the conduct of our business.  Specifically, we will:

• consistently seek to adopt international best practice in all matters of corporate governance, including corporate social responsibility.
• conduct our financial affairs with prudence, always being aware that good risk management, asset preservation and liquidity maintenance are essential for our success.
• develop and market products [and services] to meet our customer’s needs, building our reputation for competitive pricing, consistent product quality, good customer service, and new product and service development.
• maintain soluble coffee products as the principal component of our business.
• invest in people, developing the capabilities of our employees, promoting excellence, rewarding achievement and affording them the opportunity to share in our prosperity.
• respect food safety and environmental standards.