Vinacafé BH’s Story of renewal

Since the early last decade, market economic thoughts started to become realistic. Ineffective enterprises are eliminated and the survivors with serious business ways are strongly rising. Vinacafé BH belongs to the later group because it has soon found out the right way of reforming technology, increasing quality of products and productivity, speeding up new product research; of which the 3 in 1 instant coffee of Vinacafé BH launched in 1993 is a typical example.

Business motto of Vinacafé BH is taking consumers factor as top priority. It takes a long process to bring this thought in to realistic operation. This process starts with coffee seeds, through processing steps and then resulting the final product with typical taste marked Vinacafé.

One of secrets for that special taste is preserving natural taste of Vietnamese coffee seeds. Others are deep investment in equipment, technology and awareness to preserve quality of products of all plantation workers, purchasers, processing workers and managing officials and leaders of the company.

When domestic products have reached high quality level, competitions carry out not only among domestic products but also with exported products which have been famous all over the world for many decades. However, Vinacafé BH keeps on with its way. Beside study of its original taste, Vinacafé has strengthened its trademark with the motto of “Quality and quality increase”. 

It is rarely when Vinacafé BH – a Vietnamese enterprise has surpassed foreign enterprises in technology area. Vinacafé BH was the first and only company to supply the 4 in 1 ginseng coffee from the end of 2004 to 2006. Only until recently presented a South Korean company as its direct competitor of this product.

While many enterprises measure the market accepted level of their trademarks after costly advertising campaign, Vinacafé  BH keeps thinking of the true valuation of a trademark for enterprise and the community. Vinacafé BH is ranking the leading top of enterprises in Industrial Park Bien Hoa – Dong Nai with effective business, high budget contribution and active participation in social activities.

Vinacafé BH’s future

Taylor Nielsen Sofrees’s study also shows that, demands of instant coffee in Vietnam is tending to reduce and be saturated. As an outstander to observe the TV advertising competition for market shares of both old and new instant coffee names (Nescafé, Moment, G7), Vinacafé BH quietly is preparing for a VND400 billion project to build a new factory in Long Thanh Industrial Park – Dong Nai. Vinacafé BH has found out large potentials to export this product when Vietnam become a WTO member. Currently, Vinacafé BH is advantaged in this kind of product with average growth of 30-40 per cent a year.admin.

Vinacafé BH keeps the unchanged strategy of: winning consumers’ admire by quality. Consumers will decide to buy products of enterprises paying much for advertisement or of one who use advertising expenditure to improve product quality. Time will prove this strategy of Vinacafé BH.